The Canadian International Grains Institute (Cigi) is receiving $6.2 million in funding from the Canadian Agricultural Partnership’s AgriMarketing program. The announcement was made at Cigi by Marie-Claude Bibeau, Minister of Agriculture and Agri-Food. Over the next three years Cigi will use this funding to demonstrate Canadian wheat quality to international markets, improve customer knowledge of the performance and functionality of Canadian wheat, and gather and share information on customers’ end-use requirements with the Canadian value chain.
“Cigi is committed to fulfilling its role to provide quality support to the Canadian grain sector,” said Cigi board director Laura Reiter, during her remarks at the announcement. “With this funding, Cigi will continue its efforts to ensure that informed customers know and choose Canadian grain and that the value chain continues to optimize wheat quality for end-use customers.” In the upcoming year Cigi will engage with customers from Africa, Asia, Europe, Latin America, and the Gulf region. “Cigi’s relationships with millers and end-users around the world and the technical knowledge of Cigi staff with respect to the processes and needs of customers are critical to supporting the Canadian value chain and responding to technical issues that may impact purchasing decisions,” said JoAnne Buth, Cigi CEO.
Cigi is a not-for profit institute providing pre-market and in-market technical support for the Canadian grain sector. Established in 1972, Cigi has more than 45 years of experience working with the grain industry value chain in Canada and internationally. Cigi’s mission is to be the trusted independent source for milling, quality and end-use functionality expertise for millers and end users of Canadian grain to increase market opportunities and end-user success.
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